Releasing your project at the right time will play a huge role in your project success and engagement. So, let’s talk about creating the opportunities of good timing - so that you can release your next project at the perfect hour. So, let’s talk about creating the opportunities of good timing - so that you can release your next project at the perfect hour.
Find the right time for your project release
Every project has a related season and date, so how do you find it? Well, first you start with your project's subject - What is it? Write down all the topics that pertain to your new project. If I had a project subject of giving and sharing, I might write down the best dates and seasons to release: The Thanksgiving and Christmas Holidays. Let’s say we pick the Christmas Season. Now think about the date of when you want actually to release the project to the world. It seems that right after Thanksgiving is a smart choice because people are really in the giving spirit, and they are ready for the next big holiday - Christmas!
Figuring out the best time for releasing your project
Time is a factor when releasing your project. The morning is not the same as releasing a project at night. To figure out the proper time you have to look at your target audience. When are they alert and aware - when is the best time to engage with them? So let’s say you are targeting people in the health industry, they may wake up a lot earlier than artists like us who frequently work late hours.
Pay attention to the news in your industry for tips on when to release your project
Part of releasing your project at the perfect time has to do with paying attention to what’s going on in your industry via news, the web, radio, and even social media. If you listen to your favorite program or have a chance to catch the news on tv - pay particular attention to what the needs and conversations are, and use that as information to release your project at a time where you can group it together with that news.
So next time you release a project, time it perfectly by paying attention to the season, date, time, and what’s going on in the news.